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Why Every Etsy Seller Should Consider Their Own Website: Lisa Broom’s Story

business advice Jun 15, 2024

Hey there Crafty Friends! In this week’s blog post, I want to share an inspiring story from our recent episode of The Crafty Entrepreneur, featuring the incredible Lisa Broom, the owner of Daisy Threads. Lisa’s journey from making sock monkeys to running a successful business creating personalised handbags and accessories is filled with valuable lessons and actionable tips. So, grab a cup of tea and settle in!


From Humble Beginnings to Etsy Success

Lisa Broom started her crafting journey with a unique product: sock monkeys. These adorable creations, made from pairs of socks, became popular among her friends and family, eventually leading her to open an Etsy shop. Her dedication to quality and customer satisfaction paid off, and she quickly gained a loyal following.


However, it was during the COVID-19 pandemic that Lisa’s business truly exploded. With the sudden demand for face masks, Lisa stepped up, creating and distributing masks for free to her local community. This act of kindness caught the attention of Etsy shoppers, and her shop experienced a surge in sales, reaching nearly 9,000 transactions.


The Shift from Etsy to a Personal Website

While Etsy provided a fantastic platform for initial growth, Lisa recognised the need for greater control over her business. She decided to invest in her own website,, to better showcase her products and connect directly with her customers. This strategic move allowed her to bypass the challenges posed by changing Etsy algorithms and increased competition.


Actionable Tip: Diversify Your Sales Channels If you’re an Etsy seller, consider creating your own website. This not only helps you maintain control over your brand but also allows you to build an email list and engage with your customers directly. Platforms like Shopify make it easy to set up a professional-looking site tailored to your needs.  If you need help with this, please reach out to me here [email protected] 


Personalisation and Custom Orders

One of the key aspects of Lisa’s success is her commitment to personalisation. Whether it’s a handbag, purse, or memory bear, each item is custom-made to the client’s specifications. This personal touch sets her apart from mass-produced items and creates a strong bond with her customers.


Actionable Tip: Offer Customisation Options Adding customisation options to your products can significantly enhance customer satisfaction. Personalised items often carry sentimental value, making them cherished keepsakes. Consider how you can incorporate custom features into your offerings to create unique, memorable products.


Embracing Seasonal Trends

Lisa also leverages seasonal trends to keep her product line fresh and relevant. With summer approaching, she offers oversized beach bags, travel cases, and children’s handbag sets that are perfect for the holiday season.


Actionable Tip: Align Your Products with Seasonal Trends Stay ahead of the curve by aligning your product launches with seasonal trends. This not only keeps your offerings relevant but also attracts customers looking for timely, season-specific items. Plan your product launches around holidays, special events, and seasonal changes to maximise your sales potential.


Quality and Customer Trust

Quality is paramount in Lisa’s creations. She ensures that each product is made with the utmost care, using high-quality materials. This commitment to excellence has earned her the trust and loyalty of her customers.


Actionable Tip: Prioritise Quality in Your Crafting Investing in high-quality materials and maintaining meticulous standards in your craftsmanship can set you apart from competitors. Customers appreciate well-made products and are more likely to return for repeat purchases. Building a reputation for quality can lead to long-term success.


Final Thoughts

Lisa Broom’s journey from an Etsy seller to a successful entrepreneur with her own website is a testament to the power of adaptability, personalisation, and quality. By diversifying her sales channels, offering customised products, aligning with seasonal trends, and prioritising quality, Lisa has built a thriving business that continues to grow.


For more insights and inspiration, be sure to check out our full interview with Lisa on The Crafty Entrepreneur podcast. Visit her website at to see her beautiful creations and get inspired to take your own crafting business to new heights!


Happy crafting!


SJ xoxo


Connect with Lisa:

🌼 Tiktok: 

🌼 Facebook: 

🌼 Instagram: 

🌼 Website: 


If you're still looking for traction in your Etsy business, I'd recommend starting with one of the following:

1. → My Free Etsy WorkshopPerfect for you if you are just starting out on Etsy. Learn how you can turn your creative passions into cash to earn your first £1000 on Etsy.

2.  Join my Free Community: Successful Etsy Entrepreneurs is a Facebook community filled with creative people just like yourself all looking to grow their inline businesses.

3. → Join my VIP Members: Successful Ecommerce Entrepreneurs for only £27 a month.  With my expert guidance and actionable strategies in my private membership, you'll gain the skills and knowledge you need to build a profitable and sustainable online business.


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