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How to Build a Successful Etsy Business - Krayon Queen's Journey

podcast success story Jun 29, 2024

In this week's episode of "The Crafty Entrepreneur," I'm thrilled to share my amazing clients success story, the Krayon Queen. Angela’s journey from a passionate daycare owner to a successful Etsy shop owner is a testament to the power of dedication and the importance of investing in oneself.


From Humble Beginnings to Artistic Brilliance

Angela, the creative force behind Krayon Queen, embarked on her journey with a simple yet powerful idea: to make kids' custom crayons. Over time, her business expanded to include custom colouring books and unique gift packages, providing delightful and personalised gifts for children. Her products are not just colourful crayons but artistic expressions crafted with love and attention to detail.


The Turning Point: Discovering the Etsy Shop Blueprint

Angela's breakthrough came when she stumbled upon my TikTok Live sessions. Despite having invested nearly ten grand in professional services that didn’t deliver the expected results, Angela decided to give my Etsy Shop Blueprint a try. After a free five-minute shop analysis, she began researching and eventually purchased some mentoring time with me and my digital course.

Angela's story is a powerful reminder for small business owners: "You have to jump feet first. You need to invest in your business to grow your business."


Learning the Ropes: SEO and Beyond

Angela candidly shared her initial lack of knowledge about SEO and other critical aspects of running an Etsy shop. However, through our collaboration, she learned to optimise her listings, use effective keywords, and enhance her shop's overall appeal. This transformation didn’t happen overnight; it was the result of persistent effort and a willingness to learn.


Success Stories: From Struggles to Triumphs

One of Angela's significant milestones was a large corporate order from an electric company in Utah. This order not only boosted her sales but also validated the quality and appeal of her products. Angela's busy seasons, particularly Valentine's Day and Easter, saw impressive sales figures, with close to $46,000 in just two months.

Despite facing challenges, such as a costly air conditioning repair, Angela's determination never wavered. Her story highlights the resilience needed to run a successful business, especially when balancing other responsibilities like raising six children.


Diversification and Future Plans

Angela is continually innovating. She recently introduced scented Play-Doh kits to her product line, catering to a broader range of customers. Additionally, she is working on creating multi-kits that include crayons, Play-Doh, chalk, and personalised colouring books.


Expanding Horizons: From Etsy to a Personal Website

While Etsy has been instrumental in Angela's success, she recognises the importance of diversifying her sales platforms. We are currently working together to build her website,, to complement her Etsy shop and provide another avenue for customers to purchase her products.


Actionable Insight for Small Business Owners

Angela’s journey underscores the importance of continuous learning and adaptation. Here’s an actionable point for all small business owners: Invest in your knowledge and skills, particularly in SEO and marketing. This investment will pay off in increased visibility and sales.


Join the Journey with the Etsy Shop Blueprint

If Angela's story has inspired you, consider joining the Etsy Shop Blueprint course that helped her achieve remarkable success. This comprehensive course covers everything from SEO to effective marketing strategies, equipping you with the tools you need to transform your Etsy shop.


Connect with Krayon Queen

You can find Angela’s vibrant creations on Etsy at Krayon Queen and follow her on Instagram and TikTok under the handle @KrayonQueen.



Angela’s story is a powerful reminder that with passion, persistence, and the right guidance, success is within reach. Join us in celebrating her achievements and consider how you can apply these lessons to your own entrepreneurial journey.


Next steps...

Ready to take your Etsy shop to the next level? Enroll in the Etsy Shop Blueprint course today and start your journey towards success!


If you're still looking for traction in your Etsy business, I'd recommend starting with one of the following:

1. → My Free Etsy WorkshopPerfect for you if you are just starting out on Etsy. Learn how you can turn your creative passions into cash to earn your first £1000 on Etsy.

2.  Join my Free Community: Successful Etsy Entrepreneurs is a Facebook community filled with creative people just like yourself all looking to grow their inline businesses.

3. → Join my VIP Members: Successful Ecommerce Entrepreneurs for only £27 a month.  With my expert guidance and actionable strategies in my private membership, you'll gain the skills and knowledge you need to build a profitable and sustainable online business.


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