For Business Owners Who Want Clarity, Not Complexity
I work with ambitious founders who are ready to build financially strong, operationally sound businesses. If you're done with guesswork and ready for strategic thinking, we should talk.
You might recognise yourself here
You're successful—but exhausted. Profitable—but cash-strapped. Growing—but losing control. The business is working, but it's working you too hard. That's where I come in.
Women Founders
You've built something real. But the financial side feels like a foreign language, and you're spending more time in spreadsheets than doing the work you love.
Common challenges:
- •Overwhelmed by financial decisions you're not sure how to make
- •Profitable on paper but cash flow feels tight
- •Lacking a strategic finance partner who understands your vision
- •Ready to grow but not sure the foundations are strong enough
Owner-Led SMEs
Your business has grown, but the finance and operations haven't kept pace. You're still doing everything yourself, and it's not sustainable.
Common challenges:
- •Too busy working in the business to work on it
- •Financial reporting is always running behind
- •Processes that worked at £100k don't work at £500k
- •Need board-level thinking without the board-level cost
Consultants & Service Businesses
Your expertise is valuable, but the business of running a business is taking over. You need structure that supports growth, not complexity that slows you down.
Common challenges:
- •Pricing feels uncertain—am I charging enough?
- •Project profitability varies wildly
- •Scaling means hiring, but can you afford to?
- •Delivery is great, but operations are chaotic
Businesses Preparing for Growth, Investment, or Exit
You're planning for something bigger—growth, funding, or an eventual sale. You need your finances and operations in shape to make it happen.
Common challenges:
- •Investor-ready reporting and forecasts needed
- •Due diligence preparation feels overwhelming
- •Need to demonstrate scalable operations
- •Valuation depends on clean, reliable numbers
Typically £250k–£5m Turnover
Most of my clients sit within this range—big enough to need proper financial and operational support, but not yet at the scale where a full-time CFO or COO makes sense. That said, I'm happy to have a conversation if you're outside this range.
Sectors I Work With
My experience spans multiple industries, with particular depth in:
If your sector isn't listed, don't rule yourself out. Good finance and operations principles apply across industries.
We might not be right for each other if...
- • You're looking for someone to just "do the books" without strategic input
- • You want quick fixes rather than sustainable solutions
- • You're not ready to look honestly at your numbers
- • You expect me to make decisions for you, rather than with you
I'm a partner, not a vendor. That means honest conversations and shared accountability.
Ready to see if we're a good fit?
Book a confidential conversation. No hard sell—just an honest discussion about your business and whether I can help.